Biggest maths error in world - ending human sustainability

by 1990 barnded global corporations were scrambling -many had prevuousl folowed ad agency advice - develop a separtae brand for every prodcu and nation - with tv adevertising  cost increasing ex;poentuially that was a questionable piece of adviuve anyhoiw but as market decisinp-making at every level from boardrrom to consumer to custiner chanels went global , that was no longer corect advice

in other words big corporations had to cut doen brands in new architectires - either partnersing brands internally or choosing extrenal partners- for exmple if comoany had hunders of chulderns brands across countriues co-branding with unicef migh give it a poathway to global recognitionj but was unlcef really getting a good dea licensing its logo - it depended if the comosny'd brands really lived up to unicef goals- suppose the company sold sugary sodar brands - was that really good for unicefs reputration

the term green washing emerged =-when a corporate paid less to licence a partner brand than teh damage to goodwill it did to the (charitable) partner

the problem with goodwill is it involves expoential valuation over time you cant measure it separte,y quarter by quarter

soon corpoirates and governments were tying up in partensrhips - but a survey of global consultants advised their client form the partensrhip but then pass all the risk to teh poartner in smallprint... so it was big corpoiratins were advised to externalsie the greatest risk only tey knew about to an outsourced partner - the idea being when a calamit hapens the partner will be bankruoted but tghge bug corpirate will claim lack oif ersponsibility

all of this is unssustaiable becasue godwill emasuers are multiplicative not additive; tey are expoential not liner; but theer are no regular audits of this - corporate accounting still report quesrtrely metrics which add uop how much profit it has extracted over the last quare=ter 

how might this hapen?

we have been studying ow to model goodwill /aka trust-flow and all inregrated postive energies since the 1980s

in this decade humanity started becoming more connecetd than separted by computer networks- at the start of decade the most efficiendt way for 2 offices on other sides of the world to sahe detailed numbers analysis was on te telex

by the end of decade big organssaitiosn could share numbers on digitsl files

so up to 1980 the kind of descion making a multintaional comoany reports quarterly was done regionally; no one boardroom claimed to make global descisions real time by the numbers; and corporate accounting add things up separably - it delihghted in claimig past accuracy but with no responsibility for audining the future

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help assemble 100000 millennials and GAMES of card pack 1 i lets leap froward from cop26 glasgow nov 2021 - 260th year of machines and humans started up by smith and watt-

WE APPROACH 65th year of  Neumann's tech legacy - 100 times more tech decade - which some people call Industrial Rev 4 or Arttificial Intel blending with humans; co-author, networker foundation of The Economist's Norman Macrae -

my father The Economist's norman macrae was privileged to meet von neumann- his legacy of 100 times more tech per decade informed much of dad's dialogues with world leaders at The Economist - in active retirement dad's first project to be von neumanns official biographer - english edition ; recently published japanese edition - queries welcomed; in 1984 i co-authored - this was celebrating 12 th year that dad( from 1972, also year silicon valley was born) argued for entrepreneurial revolution (ie humanity to be sustainable would need to value on sme networks not big corporate nor big gov); final edition of 2025report is being updated - 1984's timelines foresaw need to prep for fall of brlin wall within a few months; purspoes of the 5 primary sdg markets were seen to be pivotal as they blended real and digital - ie efinance e-agri e-health e-learning and 100%lives matter community; the report charged public broadcasters starting with BBC with most vital challenge- by year 2000 ensure billions of people were debating man's biggest risk as discrepancy in incomes and expectations of rich & poor nations; mediated at the right time everyone could linkin ideas as first main use of digital webs--- the failure to do this has led to fake media, failures to encourage younger half of the world to maxinise borderless friendships and sdg collabs - see eg as 2020s becomes last chance for youth to be teh sustainability generation


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